[ BRAND IN HAND ]
Performance-Driven Packaging.
From Fortune 500 CPGs to heritage disruptors, take a look at the projects that have defined my career and the brands I’ve had the privilege of helping grow.
A concept only matters if it actually makes it into a customer’s hands. I specialize in the transition from high-level creative vision to retail reality, ensuring that what looks great in a deck performs even better on the shelf.
I focus on work that lives in the wild, not just in a portfolio. By combining sharp 3D visualization with the tactical knowledge of what it takes to actually build a brand, I help products move from screen to shelf to cart. Whether I’m working in beauty, health, food and beverage, or any category in between, the goal is always the same: driving growth through high-impact execution.
Take a look at the results. The work speaks for itself.
CATEGORY QUICK LINKS:
/ / / OFFICE, ART + EDUCATION SUPPLIES
Ticonderoga Pencils / / / This globally recognized heritage brand was refreshed by creating a recognizable and trustworthy pencil package that would catch the eyes of consumers both in retail stores and online.
Prang Art Supplies / / / This redesign takes inspiration from the process of art creation, unique textures and a full spectrum of vibrant color.
Dixon Office Supplies / / / This redesign kept the products approachable and vibrant while also leveraging the equity of the well-known Dixon brand, known for its quality and affordability.
/ / / PERSONAL CARE
Conjure / / / A prestige salon-quality collection that works like magic to transform frizzy hair into a masterpiece of smooth, deeply conditioned, and effortlessly detangled strands.
Essoi / / / Redefines the art of aromatherapy by pairing premium, luxury essential oils with bespoke, high-end bottle designs to create a sensory experience that is as visually stunning as it is aromatic.
Patricks Hair Care / / / Delivers a prestige line of high-performance hair care that fuses functional scientific innovation with a bold, masculine aesthetic to provide award-winning solutions for hair thickness, growth, and elite styling.
Solscents / / / Delivers high-performance sun protection infused with sophisticated, luxury-grade fragrances that elevate your daily skincare routine into a premium sensory experience.
Radiance³ / / / A high-end skincare line designed to illuminate the complexion and provide a healthy, rejuvenated glow through a cohesive collection of serums and creams.
Proposed Logo Concept
Ocean Potion / / / Combines advanced, ingredient-rich formulas with the nostalgic essence of sunny beach memories to deliver modern, high-performance sun care that feels as good as it protects.
/ / / WELLNESS + SUPPLEMENTS
BEFORE (L) – AFTER (R)
RETAIL BRAND BLOCKING CONCEPT
BEFORE (L) – AFTER (R)
Design for the digital + physical shelf.
I operate as a hybrid Creative Director, moving fluidly between high-level brand identity and the granular, technical details of CPG packaging. My focus is singular: creating visual systems that command attention and drive measurable growth. By blending precision 3D rendering with a human-centered design approach, I ensure every brand I lead is not only memorable but built to scale.
Derek Massey
Creative Director & Design/Visual Strategist
