Design strategy led by designers.

There is in fact a better way. We found it.

PXL is a creative design & marketing agency, like a traditional agency, but cooler. We offer design strategy & integrated branding solutions. We specialize in helping clients grow their business and elevate their brand through creative problem solving and impactful visual solutions. Also known to have a bit of fun while doing it.

Our design background is diverse and spans over 40 combined years in the industry. Currently our main focus includes cross platform branding, packaging and digital design. We’ve figured out what the people want. We’ve come to find out, it’s also what they need.

Who we are

Jessica Van Horn

Jess has worked with top tier firms in the Chicago area and has deep roots in both agency and client-side experience across various industries that include publishing, non-for-profit, B2B and large corporations. She loves solving creative challenges with a solid layout & strong typography skills.

Focused on the big creative picture, she never loses site of the tiny details that make design great. Jessica is armed with a sharpened tool kit that she can apply to projects that help drive home the bottom line - making clients look good. 

Derek Massey

Derek has a background deeply rooted in consumer packaged goods and structural design. In his 20+ years of professional experience, he has led design innovation teams for major corporations and partnered with brands to successfully position and relaunch many established global brands into market.

He loves creating holistic experiences that connect people to brands through practicing design, branding & marketing. If you need a wildly great concept or an original big idea that can take your business to the next level, he’s your guy.

Strategy

Great design starts with solid strategy. We gather insight, ask questions and brainstorm the best possible solutions to add value to your brand by unlocking creative potential.

  • Competitive Landscape

  • Research

  • Category Insights

  • Category Audit

  • Market Analysis

  • Innovation Workshops

  • Brand Story

  • Tone of Voice - Branded

  • Brand Positioning

  • Branded systems

  • Consumer Profile Development

  • Content creation

  • Product naming

  • Digital marketing

  • Advertising

  • Social media marketing

Design

Our goal is to create engaging design and apply it consistently across all touchpoints, creating a strong brand presence and a memorable impact on your audience.

  • Branding

  • Packaging

  • Digital layout & design

  • Social media graphics

  • Logo & identity design

  • Concept development & visualization

  • Printed collateral & direct mail

  • B2B sales materials

  • Infographic & information design

  • 3D rendering : packaging, product,
    interior, architectural

  • Custom illustration & art

  • Presentations

  • Environmental, retail & fixture design

  • Trade show booth & event materials

  • UX / UI / web experience

  • Augmented / virtual reality experiences (AR/VR)

Content Creation

All communication between your brand and your customers flows through content. We can help you develop relevant, on-brand content that truly makes a connection.

  • Advertising

  • Marketing

  • Social media

  • Images

  • Infographics

  • Website content

  • Email content

  • Ebooks and guides

  • Microsites

  • Sales materials

Our Process

Great design begins with solid strategy. Solid strategy must be executed with great design. The two go hand-in-hand. We look at the big picture before brainstorming your next success. Then we dial in the details before delivering powerful work that works hard for your brand.

Our method

Design thinking is the partnership of creativity, analytics and purpose. Using these tools to design lends transformative power to a brand or product. We use the CAP method to produce design that creates a unique final product - true “diamond in the rough” ideas.

Our Clients