[ WHO WE ARE ]

Branding + Design crafted for Human Connection.

We believe in purpose-driven strategy that helps businesses resonate and grow. Since 2017, founders Jess Van Horn and Derek Massey have led the PXL People—a specialist collective dedicated to human-centered design. Moving beyond mere assets, we craft the cohesive branding, design, and photography your business needs to thrive. Meet the creative catalysts behind your brand.

2017

Year founded

43+

Years combined experience

5+

Fortune 500 + global brands scaled

20+

Retail product lines launched

1k +

Growth driven projects completed

360°

Creative capabilities under one roof

Meet the PXL People.

Jess Van Horn

With over two decades of experience, Jess translates complex business goals into human-centric design. Her agency-honed expertise spans Fortune 500 companies and non-profits, blending integrated marketing strategy with a hands-on approach. She ensures every brand solution is cohesive, conversion-focused, and built specifically for the people who use it.

Creative Director & Brand Strategist

linkedin.com/in/jessvanhorn

Derek Massey

Derek merges high-level creative vision with strategic execution to build iconic, scalable brand systems. With a background developing high-impact packaging and digital design for global leaders like PepsiCo, he specializes in creating visual identities that command attention and drive measurable growth. By blending technical precision with a human-centered approach, Derek ensures every brand he touches is both functional, memorable, and deeply resonant.

Creative Director & Design/Visual Strategist

linkedin.com/in/dereksmassey

  • "PXL's design solutions are spectacular, but their highest value for clients is in their strategic thought process. They excel at approaching complex communication problems and delivering clear, concise, and award-winning solutions. They bring a level of insight and intellect to a project that is rare in this industry."

    —Jim Lienhart

  • "PXL has the unique ability to take a rough concept and deliver a final design that exceeds expectations every time. They deliver on time, on budget, and act as a true extension of our team. Partnering with PXL is one of the best decisions you can make for your business."

    – Mike Bates, Youth & Family Counseling

  • "A thoughtful and strategic operator, Derek is a skilled Brand Designer who empathizes with the consumer and respects brand history while positing future-forward brand vision aspirations. Creative yet commercial, Derek’s work is a blend of vision and artistry that serves well the projects he embarks on. "

    — Jeff Aneiros

  • “Jessica is a highly skilled, detail-oriented designer and collaborator. She takes the time to understand project goals, translating them into beautiful, functional designs. Working with her is a seamless, creative, and collaborative experience."

    — Jenny Starkey, Hope Ignites

Your Brand. Our Focus.

Let us bring your vision to life.

Start a Project