[ BRAND IN HAND ]
Performance-Driven Packaging.
Over the past two decades, my work has merged 3D visualization, strategic branding, and tactical execution to ensure that products perform as well in a customer’s hands as they do in a marketing deck. From Fortune 500 CPGs to heritage disruptors, take a look at the projects that have defined my career and the brands I’ve had the privilege of helping grow.
/ / / OFFICE SUPPLIES
Ticonderoga Pencils / / / This globally recognized heritage brand was refreshed by creating a recognizable and trustworthy pencil package that would catch the eyes of consumers both in retail stores and online.
Prang Art Supplies / / / This redesign takes inspiration from the process of art creation, unique textures and a full spectrum of vibrant color.
Dixon Office Supplies / / / This redesign kept the products approachable and vibrant while also leveraging the equity of the well-known Dixon brand, known for its quality and affordability.
/ / / PERSONAL CARE
Conjure / / / A prestige salon-quality collection that works like magic to transform frizzy hair into a masterpiece of smooth, deeply conditioned, and effortlessly detangled strands.
Essoi / / / Redefines the art of aromatherapy by pairing premium, luxury essential oils with bespoke, high-end bottle designs to create a sensory experience that is as visually stunning as it is aromatic.
Patricks Hair Care / / / Delivers a prestige line of high-performance hair care that fuses functional scientific innovation with a bold, masculine aesthetic to provide award-winning solutions for hair thickness, growth, and elite styling.
Solscents / / / Delivers high-performance sun protection infused with sophisticated, luxury-grade fragrances that elevate your daily skincare routine into a premium sensory experience.
Radiance³ / / / A high-end skincare line designed to illuminate the complexion and provide a healthy, rejuvenated glow through a cohesive collection of serums and creams.
Ocean Potion / / / Combines advanced, ingredient-rich formulas with the nostalgic essence of sunny beach memories to deliver modern, high-performance sun care that feels as good as it protects.
