VisitWill.com
Brand Identity / Web & UI Design / Campaign Strategy / Media Collateral
Will County lies in Northeastern Illinois, just outside of Chicago’s Cook County. It is a region rich with history, outdoor adventures, and family experiences—including many hidden gems waiting to be discovered. We developed a refreshed visual identity and digital architecture for Visit Will to position Will County, Illinois, as a primary regional destination. The project featured logo design, brand guidelines, and a multi-channel advertising framework anchored by the tagline, "Where there’s a WILL, there’s a way." The brand system combines a Midwestern-inspired color palette, regional photography, and clear typography deployed across digital, social, and print platforms.
The logo utilizes the distinct stair-step shape of Will County to highlight the region.
Seasonal color palette development
Website Development
The VisitWill.com website serves as the central digital hub of the campaign, designed to support regional tourism initiatives. Integrated print and social media touchpoints guide prospective visitors to the site, providing an intuitive, centralized resource for discovering local attractions and planning itineraries across Will County.
Social Media and Digital Elements
Tone of voice plays an important role in inspiring prospective travelers. We paired approachable messaging with casual, engaging typography and photography to connect with audiences across digital channels.
An interactive area map feature further enhances the digital brand experience, providing visitors with an intuitive tool to explore and navigate the region’s key attractions.
Interactive area map with featured attractions
Advertising Campaign
Will County’s featured destinations are highlighted through clean, structured branding paired with our core campaign tagline. Designed for print execution across regional travel publications, the outdoor and transit campaign concepts were crafted for high-density urban environments to encourage weekend exploration across the county.
Print advertising
Transit station billboard