We collaborated with Ticonderoga to update their brand identity and packaging design for retail and digital channels. The scope included creating updated package graphics, directing product photography, designing digital marketing assets, and providing user interface (UI) design for their website.
Client
Ticonderoga (Dixon Ticonderoga Company)
Industry
Consumer Goods / School & Office Supplies
Services Provided
Branding & Rebranding / Packaging Design / Photo Art Direction / Digital Marketing & Social Media Assets / eCommerce & Sales Enablement Design / Web Design (UX/UI)
Let’s get social.
In support of the packaging refresh, we created a flexible library of branded digital assets for social media, email marketing, and extended campaign touchpoints. We directed custom photography and visual concepts to highlight the product lineup, blending strategic design elements to establish a modernized visual style that feels distinctly Ticonderoga. By incorporating soft, rounded design motifs, the digital content directly mirrors the primary packaging graphics while maintaining a playful, trusted tone of voice across channels.
Photoshoot with an icon.
We got up close and personal with the Ticonderoga product line to focus on every fine detail. We art directed macro photography of each product, highlighting the fine craftsmanship and visual assets that are distinctly Ticonderoga.
Redesigning a classic.
The Ticonderoga packaging redesign aimed to create a recognizable and trustworthy look to catch the eyes of consumers both in retail stores and online. To achieve this, the packaging was given a refreshing splash of green and a refreshed visual presentation, designed to stand out distinctly among competitors. Key product details are organized within a central focal point alongside product photography and the brand mark, creating a cohesive look for shelf and e-commerce environments.
Turn up the volume for something a little unexpected.
How do you take an ordinary office product that everyone uses and recognizes and make it cool? Here’s how we did it.
Hit play and have fun.