Eager to establish an undisputed benchmark in modern grooming—and cement their place as a premier lifestyle hub in the community—The Barber Battalion came to PXL Graphics looking for a complete brand transformation. Rooted in military heritage, they believe in fostering passion and bold self-expression through bespoke imagery, cinematic videography, and uncompromising precision craftsmanship, committing to a shared vision that delivers an exceptional digital presence, high-end web design, and an elevated experience to every client, every time.
Client:
The Barber Battalion
Industry:
Men's Grooming / Lifestyle / Health & Wellness / Personal Care
Services:
Strategic Vision / Branding / Cinematic Photography / Web Design & E-Commerce / Video Production / Testimonials
Project Team:
Derek Massey
Concept, Design Direction, Design & Cinematic Photography, Strategy & Brand Positioning
Jessica Van Horn
Concept, Design Direction, Design & Cinematic Photography, Strategy & Brand Positioning
BRAND INTENTION:
Rather than leaning on generic shop tropes, we engineered a bold, dynamic look rooted in moody, cinematic photography and uncompromising tactical precision. The branding aspires to evoke a sense of confidence, mastery, and refined style roused by the location and culture of the brand.
MACRO / MOODY PHOTO STYLE
A dark, rich, high-contrast look at the raw mechanics of elite barbering. This visual series zooms in on the tangible tools of the trade—the metallic edge of the shears, the clean glide of the clippers and the razor-sharp geometry of a fresh fade. Utilizing dramatic lighting and deep shadow work, these cinematic shots pull the viewer into the focus, discipline, and high-level craftsmanship that defines Barber Battalion’s authority.
Macro. Moody. Precise Craftsmanship.
[ PROVEN SUCCESS - BATTALION STATS ]
167% increase
in site users since relaunch
2.66X users
compared to 2025
new pages added
are top performers on site
EDITORIAL PHOTO STYLE
Zooming out to tell the complete story of the space and the people within it. This photo style shows the living energy of Barber Battalion—from live hands-on teaching demonstrations to the wide-angle architecture of the shop itself.
Candid interactions. Impactful Storytelling.
Joey Martinez
Owner Barber Battalion
"PXL Graphics delivered elite branding, moody cinematic photography, and a seamless website redesign that completely separates us from the industry standard with zero fluff and maximum results."
TESTIMONIAL VIDEOS
Documenting the energy, the breakthroughs, and the transformative experience of stepping into Joey’s classroom. Watch how industry professionals are refining their technique, owning their value, and preparing to dominate their market.
I WOULD RECOMMEND IT TO ANYBODY
"I would definitely recommend it to anybody that's looking to further any type of barbering skills or anybody that's not very comfortable with cutting men's hair, because I feel like just coming in here, I got so much knowledge and it was so easy to pick up and then follow."
- LAYNIE
ANOTHER AWESOME EXPERIENCE
"I feel like you were very hands-on in explaining or having us apply it on your clients. So that was able to help us not visually, but physically try it for ourselves."
- PEYTON