The Barber Battalion partnered with us for a website upgrade and custom photography, aiming to position the brand as a premier destination for luxury grooming. Rooted in discipline, craftsmanship, and purpose, the new digital experience and visual system are unapologetically clean, strong, and modern—designed to stand out in a competitive market and deliver immediate visual impact.
Client:
The Barber Battalion
Industry:
Men's Grooming / Lifestyle / Health & Wellness / Personal Care
Services:
Cinematic Photography / Video Production / Web Design & E-Commerce / Concept Development / Design Direction / Design & Cinematic Photography / Videography / Editing, Strategy & Brand Positioning
THE WEBSITE DESIGN
The Barber Battalion website showcases their authentic roots, premium grooming services, and precision craftsmanship. Designed for an intuitive user experience, the site allows clients to explore service offerings, request appointments and education sessions, and browse Battalion’s personal haircare line. PXL Graphics developed Phase 1 of Barber Battalion’s website.
View the site via the link below.
THE CUSTOM PHOTOGRAPHY / VIDEOGRAPHY
We partnered with Barber Battalion to establish a distinct visual identity driven by cinematic photography and tactical precision. The imagery and video assets were crafted to evoke confidence, mastery, and refined style, directly reflecting Battalion's unique brand culture and heritage across every channel.
THE PHOTOGRAPHY STYLE
A dark, rich, high-contrast look at the raw mechanics of elite barbering. This visual series highlights the tangible tools of the trade—the metallic edge of the shears, the smooth glide of the clippers, and the crisp geometry of a fresh fade. Utilizing dramatic lighting and deep shadows, these cinematic shots capture the focus, discipline, and high-level craftsmanship behind Barber Battalion.
Macro. Premium. Precise Craftsmanship.
[ PERFORMANCE HIGHLIGHTS — BATTALION METRICS ]
167% increase
in total website users post-relaunch
2.66X growth
in user traffic compared to 2025
THE EDITORIAL PHOTOGRAPHY STYLE
Zooming out to capture the broader brand story, this editorial style reflects the vibrant environment of Barber Battalion—from energetic, hands-on teaching demonstrations to the wide-angle architecture of the shop itself.
Candid interactions. Impactful Storytelling.
THE BARBER BATTALION EDUCATION EXPERIENCE
Comprehensive Design & Media: We built the education page, captured the on-site editorial photography, and filmed all the attendee testimonial videos featured throughout.
Immersive Video Walkthrough: Watch the scroll-through above to explore our state-approved continuing education courses, genuine student feedback, and direct booking for exclusive one-on-one training.
Joey Martinez
Owner, Barber Battalion
"PXL Graphics elevated our digital presence and Shopify platform. We ended up with an intuitive website redesign alongside custom cinematic photography and video that truly sets us apart in our market. Their work is sharp, modern, and built for a high-quality user experience."
THE TESTIMONIAL VIDEOS
Documenting the energy, breakthrough moments, and high-impact experience of Joey’s classroom. Watch how industry professionals refine their technique, build confidence in their value, and take key steps to elevate their market presence.
ANOTHER AWESOME EXPERIENCE
"I feel like you were very hands-on in explaining or having us apply it on your clients. So that was able to help us not visually, but physically try it for ourselves."
- PEYTON
I WOULD RECOMMEND IT TO ANYBODY
"I would definitely recommend it to anybody that's looking to further any type of barbering skills or anybody that's not very comfortable with cutting men's hair, because I feel like just coming in here, I got so much knowledge and it was so easy to pick up and then follow."
- LAYNIE
Real Knowledge. Real Growth.
COLOR PALETTE
PXL designed a high-contrast dark-mode palette that merges tactical discipline with modern luxury, establishing a distinct and versatile color system tailored for the brand’s website and digital touchpoints.