DEREK®

DEREK MASSEY /// CREATIVE DIRECTOR & DESIGN LEADER

[ For 25 years, I’ve built a career leading brand identity, packaging design, and omni-channel visual execution. As co-owner and creative director at PXL Graphics, I partner with brands ranging from global category leaders to fast-growing startups. I specialize in end-to-end creative direction—bridging physical packaging systems, high-end commercial photography, and custom digital storefronts within Shopify and Squarespace. ]

ELEVATING GLOBAL BRANDS AND TRUSTED BY DESIGN TEAMS SINCE EARLY 2002.

[ EXPLORE WORK ]

[ LETS TALK ]

[ WHAT I DO ]

I BELIEVE IN THE POWER OF CREATIVITY. BY COMBINING STRATEGY, DESIGN, PHOTOGRAPHY AND ILLUSTRATION I HELP PEOPLE AND THEIR BRANDS DEVELOP THEIR OWN UNIQUE VISUAL VOICE.

[ SELECTED PROJECT]

PRECISION E-COMMERCE & VIS-ID

Building the Barber Battalion Brand

Developed an end-to-end e-commerce experience and visual identity for a premium veteran-owned barbering brand, combining custom Shopify development with high-impact commercial photography and video.

PXL GRAPHICS : PACKAGING

/// DIXON TICONDEROGA (Packaging & Brand Architecture)

- Re-designed entire product line, sub-brand and identity system.
- Scaled brand recognition from 8% to 14%.
- Generated an increase in sales one year post-launch in combination with other product launches in the product line.

PXL GRAPHICS : E-COMMERCE & DIGITAL EXPERIENCE

/// VIEW FULL CASE STUDY

/// Barber Battalion

- End-to-end custom Shopify e-commerce build and UI design.
- Added website navigation to drive viewers to continued education page & services page.
- Complete visual direction, commercial photography, and video production (testimonials).

Barberbattalion.com