Design For Distinction.
[ DEREK MASSEY /// CREATIVE DIRECTOR & DESIGN LEADER ]
For 25 years, I’ve built a career leading brand identity, packaging design, and omni-channel visual execution. As co-owner and creative director at PXL Graphics, I partner with brands ranging from global category leaders to fast-growing startups. I specialize in end-to-end creative direction—bridging physical packaging systems, high-end commercial photography, and custom digital storefronts (Shopify and Squarespace).
PXL Graphics : Packaging
/// DIXON TICONDEROGA (Packaging & Brand Architecture)
- Re-designed entire product line, sub-brand and identity system.
- Scaled brand recognition from 8% to 14%.
- Generated an increase in sales one year post-launch in combination with other product launches in the product line.
PXL Graphics : E-Commerce & Digital Experience
/// Barber Battalion
- End-to-end custom Shopify e-commerce build and UI design.
- Added website navigation to drive viewers to continued education page & services page.
- Complete visual direction, commercial photography, and video production (testimonials).
Pepsico
Studio 111 : Berlin Packaging
Equator Design
