The World Molecular Imaging Society (WMIS) brings together global pioneers advancing in vivo imaging. But as the organization grew, its legacy Interest Groups became siloed, making it challenging for members to balance scientific focus with professional development.
To support WMIS’s organizational evolution, we partnered with their team to redesign the digital experience around a unified Community Matrix. The new platform elevates both the science (Scientific Interest Groups) and the people (Workforce Affinity Groups)—combining a fresh visual identity with streamlined navigation to foster year-round collaboration and career growth.
Client:
World Molecular Imaging Society (WMIS)
Industry:
Life Sciences / Medical Imaging / Biotechnology / Non-Profit Association
Services:
Brand Identity Systems / UI/UX & Web Design / Custom Iconography / Visual Strategy / Digital Assets / Trade Show Materials
Introducing WMIS Communities: Advancing Science, Empowering Our Members.
12 Interest Groups + 4 Affinity Groups = 16 WMIS Communities
THE CHALLENGE
Balancing Individuality with Brand Unity
WMIS encompasses a diverse range of specialized interest groups (ranging from molecular imaging techniques to specific sub-disciplines). The primary design challenge was to give each community group a distinct, recognizable sub-identity while ensuring every group remained visually tied to the overarching, unified WMIS parent brand.
THE SOLUTION
Tailored Palettes & Purposeful Visuals
Assigned a dedicated color palette and distinct abstract imagery to each specialized interest group. The visuals were thoughtfully curated so that select abstract elements subtly reflect the specific imaging modalities and technology utilized by each group
WEB HEADERS
Each Community group has its own dedicated web page with custom header.
THE INSPIRATION
Each group in WMIS has its own type of technology that produces its own distinct type of imaging. Even though each type of imaging is drastically different, they all have a few things in common - bright, vibrant, high-contrast colors. We used this sensibility as inspiration for the colorful abstract background images that now define each individual group.
The type of imagery WMIS members are used to seeing.
Advancing Science. Empowering Our Members. Stronger Together.
COMMUNITY GROUP ADVERTISING
These conceptual ads show how the branding applies to other media.
SUPPORTING INFOGRAPHICS
These infographics were designed to seamlessly guide members through the transition from the old group structure to the new Communities. These visual guides clearly explain the updated structure, highlight the new community categories, and help users navigate the newly organized matrix with ease.
TRADE SHOW MATERIALS
All WMIS Community groups are represented at trade shows and organization events through vivid meter board pull-banners. With 16 groups in all, the room will inevitably be enveloped in bold color and pattern. A unique experience for all event goers.
