Remember opening a brand-new pack of crayons as a child? The distinct scent of fresh art supplies? That sensory experience drove our creative process as we worked with the Prang team to refresh their visual identity and packaging system. Diving into the brand, we were tasked to develop a logo update, packaging redesign concepts, and custom illustrations, then carried the updated look across e-commerce, advertising, and social media touchpoints. We crafted brand elements built with modular components to showcase the creator, the product, and a bold color palette—enhanced with hand-sketched details to elevate the fun factor.
Client:
Prang (Dixon Ticonderoga Company)
Industry:
Consumer Goods / Art & Craft Supplies
Services Provided:
Branding & Logo Modernization / Packaging Design / Custom Illustration & Paper Craft Art / Photo Art Direction & Video Motion Graphics / Advertising & Marketing Campaign Collateral / eCommerce & Social Media Assets / Web Design (UX/UI)
We really love paper around here.
We created five fun, custom-crafted paper art pieces to showcase Prang’s construction paper line. Built for seasonal rotation, each craft concept provides ongoing inspiration for young artists and paper lovers throughout the year.
Power Up Your Painting.
To support the launch of Prang's updated watercolor line, we developed a dynamic campaign designed to highlight their vibrant, rich color palette. We created custom illustrations for the campaign, extending the visual assets across touchpoints ranging from trade show banners to digital marketing.
It all started with the packaging.
Our redesign of the Prang packaging system was inspired by the creative process, rich textures, and a full spectrum of vibrant color. We crafted detailed tactile patterns that capture the distinct characteristics of each product, paired with custom illustrations to give each package a signature look that elevates the overall art-making experience. Factor in a modern refresh of the brand mark, and color us happy!
Video & motion
Discover the Prang brand in motion. Animated elements paired with a whimsical soundtrack bring the refreshed visual identity to life, creating an engaging experience across video and digital channels.