PXL Graphics

Studio Info —

Design created by passionate thinkers inspires, educates & connects people and things.

PXL was developed as a scaleable solution to strategically grow brands through design. I developed a modular design system that allows true partnerships with clients to provide effective design solutions that answer creative problems.

Creative Challenges? Let’s Talk.


Capabilitities —

Immersive 3D Branding: AR/VR

Design Strategy &
Holistic Branding
Online & Social


Client List —

Dixon Ticonderoga Company
Rust-Oleum Corporation
Allstate Insurance
Renpure LLC
Dow Chemical


About the Owner : Derek Massey

Derek has a background and passion rooted in fine art, earning his bachelor’s degree at Columbia College Chicago in 2002. While finalizing his last semester at Columbia College, he began working professionally as a graphic designer for Wilson Sporting Goods Co. While with Wilson, his passion for blending packaging graphics & structural design began. Derek partnered with R&D to develop and launch cutting edge catchers gear and worked directly with brand mangers to launch creative packaging solutions worldwide.

His most recent professional work includes branding & illustration efforts for Allstate Insurance, as well as holding a position as Design Manager for Pepsico’s Design & Innovation division. While with PepsiCo, Derek partnered with brand management to successfully position & relaunch many established global brands into market. He also represented design on a steering committee with VP Level Management in regards to healthy brand innovations and children’s nutrition on a global scale.

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