PXL was developed as a scaleable solution to strategically grow brands through design. I developed a modular design system that allows true partnerships with clients to provide effective design solutions that answer creative problems.
Creative Challenges? Let’s Talk.
Immersive 3D Branding: AR/VR
Design Strategy &
Online & Social
Client List —
Dixon Ticonderoga Company
About the Owner : Derek Massey
Derek has a background and passion rooted in fine art, earning his bachelor’s degree at Columbia College Chicago in 2002. While finalizing his last semester at Columbia College, he began working professionally as a graphic designer for Wilson Sporting Goods Co. While with Wilson, his passion for blending packaging graphics & structural design began. Derek partnered with R&D to develop and launch cutting edge catchers gear and worked directly with brand mangers to launch creative packaging solutions worldwide.
His most recent professional work includes branding & illustration efforts for Allstate Insurance, as well as holding a position as Design Manager for Pepsico’s Design & Innovation division. While with PepsiCo, Derek partnered with brand management to successfully position & relaunch many established global brands into market. He also represented design on a steering committee with VP Level Management in regards to healthy brand innovations and children’s nutrition on a global scale.