Full Colour Booklets
CMYK, four colour booklet printing.
About Full Colour Printing
The majority of the print we supply is printed using the full colour (also known as four colour) print process. The system uses four base colours; Cyan, Magenta, Yellow and Black. By using combinations of these four base colours in various tints, it is possible to produce virtually every colour of the rainbow.
Full colour printing allows photographs, coloured backgrounds and text to be printed together on the same sheet. We are able to produce full colour printing more economically because of the economies of scale achieved.
Cyan, Magenta, and Yellow are the three main ink pigments used for colour reproduction. When these three colours are combined in printing, the result should be a reasonable reproduction of the original, but in practice this is not the case. Due to limitations in the ink pigments, the darker colours look dull and washed-out. To resolve this, a black separation is also created, which improves the shadow and contrast of the image. This printing technique is known as CMYK (the "K" being short for "key." The key colour in this case is black).
About Spot Colour Printing
With Spot Colour Print the specific colours chosen are applied by the press. So if you want to print violet and pink then it is violet and pink ink which is put in the ducts of the press.
Full colour print can get close to many colours but if your requirement is for an exact match, for instance for a corporate letterhead, then Spot Colour is the best solution. For simple jobs requiring only one or two colours it is often the case that Spot Colour is not only better than full colour in terms of colour fidelity, but often less expensive.
Click here to order full colour printing through our online shop.
Leaflets, flyers, booklets and brochures at great prices!
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